Coffee drinkers have come to lobe Level Ground’s coffee because the brand values high-quality beans and direct trade principles. The packaging, however, required a new design, one that looked as accessible as the product was. Crew Marketing worked with the brand to develop a new, bright system that uses three distinct character illustrations. The result is a packaging design that’s less intimidating and entirely more warn.

Since 1997, coffee lovers buy from this BC-based coffee roaster because they fuse Direct Trade principles with high-quality specialty beans to create a coffee-making and coffee-drinking experience that anyone can enjoy. As early adopters of FairTrade, they made their name known for showcasing the farmers and producers of their coffee.