T.G.I.F! Time to celebrate the end of the week with a collection of our Concepts We Wish Were Real.

Concept

Todd Anderson has conceptualized food packaging to its simplest form. Fresh fruits, veggies and pantry items are given a face with watercolor illustrations of the ingredient. Inspired to challenge the common format of supermarket packaging design, these pleasant drawings were created to take the place of what normally would be a photograph or plain label. A white background gives the design a cleaner look and adds breathing space when the products are placed next to each other. The brand’s name is minimalized, allowing the consumer to focus on the quality of the product they are buying rather than the “brand name”.