It’s the end of the week! TGIF! Time to unwind with some Concepts We Wish Were Real.

Concept

This is not just another beer. With new craft brews popping up every day, Jameson Whiskey wanted in on the action, and Max Ngari’s designed a creative concept for the new product. “This year, Jameson Whiskey in Kenya held a contest to create new packaging for a new product they wanted to unveil. It was a craft beer in partnership with a boutique brewery in the country. Their brief was to come up with a modern design and a catchy name.”