The seasons are changing and inspiration can come from anywhere. Our “Concepts We Wish Were Real” is a great place to start. Check out this week’s line up and tell us which project inspires you.
Concept
When youâre in love you like to share everything with your other half. And, if youâre lucky your love might share their desserts with you too. The designer, Daria Ksenofontova, took this idea of sharing sweets one step further and developed chocolate bars that are bought in pairs, âChocolate for couples.â Just because you love someone doesnât guarantee you like the same tastes and flavors. PURE chocolate gives the couple the ability to pick their favorite taste, while still sharing the experience together. âMy idea is that each flavor matches one of the girlâs or boyâs character.â There are 6 chocolate bars in the line which feature different flavors geared towards the male population and female population. The color palette for the bars is wide ranging, going from black to white and filled in with all bright colors in between. The designs are varied, each bar having a similar, but unique art direction. Bringing a cohesive feeling to the brand is the gold colored top quarter of each package which features the PURE logo in oversize white type. I love the simplicity of the PURE logo mark, with the âUâ and âRâ smoothly merging together.
