Have you ever shaved your face with a sword? Well, does a razor count? With Wilkinson Sword, it might as well, especially since this centuries-old company is older than America! They got a shiny new redesign from B&B Studio, strengthening the iconic double-sword logo, modernizing the typography, and grounding this, well, literally sharp system in classic black. Ultra-clear details on each specific offering makes it easy to get skin as smooth as the blade of a sword.
B&B studio has partnered with Edgewell-owned Wilkinson Sword to rebrand and revamp its shaving and grooming portfolio, introducing contemporary design confidence while re-emphasising the brand’s unique heritage. The rebrand cements Wilkinson Sword’s role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings.
