Pharmacy chain CVS has recently unveiled Well Market, a revamped house brand of snacks and drinks. CVS Pharmacy also announced that it is consolidating its private labels, Gold Emblem, Gold Emblem Abound, and Chill, under the new Well Market brand.
The new line of snacks launches with 40 items featuring on-trend flavor profiles, such as Turmeric Curry Trail Mix and Zesty Dill Pickle-flavored sprouted almonds. Well Market also includes gluten-free and probiotic options.
It doesn’t seem like CVS heard about the death of cursive, so it uses a looped-together font for the Well Market logo in white. The rest of the system keeps things mostly simple, using a solid-colored background and crave-able food photography on the front of the pouches and boxes.
