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Concepts We Wish Were Real

Published

Let’s kick-off the weekend with a brand-new collection of the best student and concept work. 

Student

“A brand should grow with its customers and their changing needs.” With this in mind, Ash O’Flanagan has created a concept to help Mannings Bakery extend their reach, both at their cafe and with the products that they sell.  A shop’s identity is the face of the business. It is what people come to recognise, relate to and seek out. Mannings Bakery is the oldest Irish family owned bakery in Dublin today. Situated on Thomas Street in the historical Liberties area the bakery traditionally sold bread and cakes, but now has expanded to that of a cafe setting. Though well known to people who would pass it each day the brand lacked the ability to bring people in from further afield. By creating products, packaging and an identity that can be used across a wide range of applications a brand can expand past the restrictions of its shop walls. The bread mix was one such application that could be put in supermarkets or sold in store so that people could take a little bit of Mannings Bakery home with them, to enjoy making with family and friends.”

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