Jennifer Mulvihill designed this fun and bold concept for Pacifico Beer. This colorful design stands out and echoes sentiments of fun in the surf, sand and sun.

“Pacifico’s brand refresh concept was intended to help the brand stand out on the shelves with a design that appeals to the active 20’s and 30’s crowd. The goal was to capture the essence of Pacifico as “The Surfer’s Beer” with custom geometric typography, patterns, and a bright, bold color palette.”

Designed by: Jennifer Mulvihill