New work for Clorox by Brand Engine:

Clorox then challenged us to design the new Disinfecting Wipes packaging around their alternative pop-up packaging structure (by Tridimage), and we saw an opportunity to transform the functional level of clean to an aspirational experience that truly resonated with Clorox’s female consumer. We created “counter top” worthy designs that leveraged the Clorox brand strategy, supporting the promise of happy, healthy family living.

Results: The designs truly supported the new brand expression. Starting 2009, the Clorox disinfecting wipes hit the shelves with positive trade acceptance and with several positive publication mentions of the dramatic new look and feel.