Kombucha: it sounds foreign, and perhaps a little scary.

Although commercially marketed for nearly 20 years, nearly every brand of this fermented tea beverage has had “straight from Haight-­?Ashbury” packaging, complete with mandalas and psychedelic paisleys. Clearly Kombucha’s goal is to make this refreshing non-­? alcoholic beverage easily accessible to the general public, so the company consciously took a decidedly different tack with its packaging. The 12 oz glass bottle’s elegant label with a crisp full-­?spectrum design says Ralph Lauren rather than Grateful Dead.