Brooklyn branding agency Tavern helped Burt’s Bees celebrate their 40th anniversary with the extremely charming Camp Burt’s ’84 Summer Merch collection that begs the question: why the hell did no one think to make a thermos that looked like lip balm before?

Their cute, trademark yellow water bottle is just one highlight of a range (and collab with Katahdin Woods and Waters National Monument) that includes all kinds of goodies that hearken back to 1984, the year the company launched.