Who doesn’t love itty-bitty, tiny, cute miniature objects? Budweiser leaned into this universal truth with its “Tiny Products” pack. Inspired by the fact that parties never seem to have enough room in the fridge for beer, the launch included TinyKetchup, Tiny Salami, Tiny Egg Box, Tiny Mustard, Tiny Juice, and Tiny Mayo. The tiny pack launched on April 1st, just in time for the holiday of spoofs.
At parties and get-togethers with friends, there is always a big problem: The fridge never has enough space to freeze as many beers as you would like due to other products take that space. To put an end to this problem and make the largest pack of Buds (24 pack) fit we created “Tiny Products”, mini versions of typical fridge products so that there is more room for more Buds: Tiny Ketchup, Tiny Salami, Tiny Egg Box, Tiny Mustard, Tiny Juice and TinyMayo.
