Bringing Rum Into The Modern Era With DropWorks Distillery

Published

September 12, 2023

Filed under

Contagious’ packaging design for DropWorks Distillery’s premium British rum is a bold departure from the traditional tropically themed packaging. Adopting the essence of Britain’s creative spirit, the packaging reflects the unique character of this new wave of rum. The design captures the heart of Europe’s largest rum distillery, reimagining the traditional with a touch of British quirkiness. Contagious’ clever approach to packaging has defied industry norms and created a new category for DropWorks Distillery’s exceptional rum.

Editorial photograph

Rum. It’s all palm-fringed beaches and salty tales of the sea. Well it was, until we carved out a whole new genre of British rum, in a way these shores have never witnessed before. Introducing Europe’s largest rum distillery and pioneers of the new wave of rum with a British twist, DropWorks. Our client, Lewis Hayes was determined to create a premium rum that broke all the rules.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover