Spirits and liquor brands love to wax poetic about their history, but what if there isn’t any? Instead of shying away from this, Famous Vodka embraces it. Designed by MG Studio & Famous Vodka and Matt Grantham, it’s got a hip, bold look that focuses on the here and now.
“Famous Vodka is a New Zealand vodka—unedited. No illustrious history, no heritage story and definitely no highbrow pretensions. As a small, bespoke vodka brand which was well received in the music/party scene but nowhere else, Famous was a brand with a massive ego, but no brand to match it.”
“With no history to base the brand on, we didn’t give it any. Instead we crafted a ballsy attitude and upfront manifesto. No brand story, just a way of living—it is a brand that simply pursues good times. Influenced by the fame, and famous icons, found in today’s
