The inhouse design team at Incase was kind enough to send in a full assortment of their latest and best packaging work. See it all after the jump.
CHINESE NEW YEAR: To celebrate the Year of the Ox, Incase created limited edition cases that required special “New Years” packaging. The visual system was designed to reflect the Chinese values of good fortune and prosperity through the use of red and gold and a subtle coin pattern texture that wrapped around the box.
COURIER COLLECTION: The Courier Collection is a set of premium messenger bags designed for the bike messenger community. The aim for the packaging was to connect the consumer with a familiar yet sophisticated format that was appropriate for the product it enclosed. The contrast between the rawness of the “package” motif and the refined details like the string and button tie closure communicates a sense of rugged refinement.
