BOMBAY SAPPHIRE Provides a Holiday Storefront Stage for a New Creative Guard and Diverse Artistic Expression

Published

The holiday season never lacks in cheery vibes, and this year, BOMBAY Saphire has tapped into the joyfulness of the season. To help deliver a dynamic take to traditional holiday displays, the gin brand enlisted the help of artist Shavanté Royster to create a winter mural for windows as well as the label of the brand’s limited-edition gift pack. Not only does this partnership bring inspiration into the holiday season, but it’s uplifting the artist community, a win-win for all.

Editorial photograph

Over the past year and a half, the pandemic has decimated the livelihood of creatives, small businesses, and retail in New York and beyond. To uplift the artistic community and bring a diverse, vibrant energy to the traditional holiday displays, BOMBAY SAPPHIRE, who has a longstanding history in championing equal representation in the arts and inspiring creativity, has commissioned these visionaries from diverse fields to transform otherwise empty storefronts into veritable ‘windows of art’.