The holiday season never lacks in cheery vibes, and this year, BOMBAY Saphire has tapped into the joyfulness of the season. To help deliver a dynamic take to traditional holiday displays, the gin brand enlisted the help of artist Shavanté Royster to create a winter mural for windows as well as the label of the brand’s limited-edition gift pack. Not only does this partnership bring inspiration into the holiday season, but it’s uplifting the artist community, a win-win for all.
Over the past year and a half, the pandemic has decimated the livelihood of creatives, small businesses, and retail in New York and beyond. To uplift the artistic community and bring a diverse, vibrant energy to the traditional holiday displays, BOMBAY SAPPHIRE, who has a longstanding history in championing equal representation in the arts and inspiring creativity, has commissioned these visionaries from diverse fields to transform otherwise empty storefronts into veritable ‘windows of art’.
