Ana Paulsen designed the conceptual student project, Body & Soul Skincare. The project is intended to be a brand extension of Red Bull energy drinks and takes inspiration directly from that brand.

“The objective was to design a set of seven skincare products and an in–store display as a sub–brand of a marketed brand that is not known in the skincare category, while staying true to the brand’s core values.”

“As an extension to the well–known RedBull brand I aimed to stay true to the feel of the parent brand without simply mimicking it. I wanted the design to speak to the fact that the product is unisex and, therefore, designed it to appeal to both sexes.”