Here Design Captures Fleeting Beauty For Glenfiddich’s Latest

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The latest in Glenfiddich’s Grand series range, Grand Yozakura celebrates Japan’s spring and the temporary growth of stunning cherry blossoms. The packaging system, designed by Here Design, brings the fleeting moment to life. The bottle itself is inspired by the magic of the season, but it also comes tucked inside a stunning casing that elevates the bottle to reflect the symphony of pink-hued blooms.

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Spring in Japan heralds a symphony of colour and life as fragile blossoms burst into bloom. As soon as it appears, it begins to pass, intangible and impermanent. As the breeze creates a shower of delicate petals, this rare moment is at its most treasured even as it fades, illuminated by the light of the moon.