• Pepsi launched a promotion ahead of the Eastern Conference finals between the Knicks and Cavaliers for suite tickets at Madison Square Garden.
• The promotion involved hints published on social media, sending fans across NYC on the hunt for the specially-designed cans, with one hidden in each of the five boroughs.

The New York Knicks face the Cleveland Cavaliers in the Eastern Conference finals, and Pepsi teamed up with the team to give one lucky fan in each New York City borough a free pair of tickets to the opening game of the series at Madison Square Garden.

Pepsi also just happens to be the official soft drink of Madison Square Garden. What a coincidence!