Collagen jelly sticks aren’t new, but Jollie’s packaging, designed by Daria Shiian, makes you actually want one. The illustrations feel like a luxury fruit you want to gobble up, and the design system makes that case without tipping into a medicinal space. 

The hero illustration on each box is a 3D rendered fruit, a glossy translucent peach or mango that’s rendered with the kind of resin-like sheen that references Korean confectionery design and the visual language of jelly-based beauty snacks that have taken over the K-beauty market. Plus, the logo has a retro bubbly quality at the intersection of 1970s American food branding and contemporary clean-girl aesthetics.  Jollie treats collagen like something worth craving, and now I want one.