Oni is a Thai-based jewelry brand that creates elaborate charms and basics specifically designed to mix and match on various types of jewelry.

Nice People’s design solution was to create something as memorable and unique as the charms. The custom mono-lined wordmark with a curvy N convey’s the versatility of the brand. It’s a logo that can be used both large and small — from a large overlay at the top of the site, to a microscopic engraving on each piece of jewelry.