Regarding the history and heritage of chocolate, Annabel Sirvent created the packaging for the conceptual brand Sage. Stunning black and white imagery grace the front of the label, making an all-consuming leap into the behind-the-scenes look at what it takes to make a chocolate bar. The dainty, romantic typography and black and white color palette create a romantic aesthetic, exemplary for a delectable dessert.
My approach to the designs for Sage chocolate bars was to take an aspect of the product, or its history, and use that as the basis for the design. I wanted each chocolate bar to tell a story, and evoke a feeling, always igniting a curiosity within the consumer. That is why I have used analog pictures from every farmer who became part of the production, and its landscape. The usage of the analog pictures had the aim to convey the imperfection of organic products, it brings the natural touch.
