Fruit Fest is an event in Moscow, Russia, and student designer Timur Akhmadjonov created a stunning seed-inspired design for the event. Instead of using a more obvious inspiration such as color or the shapes of the fruit, Akhmadjonov placed the fruit’s seeds at the forefront of the design. The unique strategy and clever concept create a branding and packaging system that’s minimal but full of wit. Not only do the seeds form a charming statement, but it plays into the festival’s imaginative perspective.

Fruit Fest is a four-day event taking place in Gor`goko Park in Moscow, Russia. This event showcases fruit and fruit products, food, cold and hot products, beauty products, dietary supplements, healthy eating, fruit information, clothing, etc. in areas such as food and drink, food and drink, wellness, health and fitness. Within the framework of the festival, there will be a crafts fair, a fair of souvenirs and food, it will be possible to visit a master class on planting seedlings and, of course, everyone will be able to purchase seedlings of fruit trees.