Taking a half-day off from work or school is the essence of mixing business with pleasure. There’s some time for an oasis of leisure, but it feels all the better since you got a little work done.

Likewise, Halfday Iced Tea is a crisp, refreshing beverage brand made with less sugar, organic tea, and prebiotics to promote gut health. Halfday recently turned to Los Angeles-based creative agency Someone & Others to help launch a rebrand of the RTD brand with a good times-forward identity and aesthetic.