Citrus juice is vibrant enough to attract attention, but when paired with captivating packaging, the liquid can dazzle. Minako Endo’s design for Kadoya Citrus Juice uses illustrations of the fruit with pops of green leaves and typography that play wonderfully off the color of the liquid. The design is simple yet strong, acting as an accessory to any meal.

This is citrus juice harvested in Wakayama prefecture. This product is made only from simple citrus ingredients. Inspired by the manufacturing method, the bottle was designed to mimic the way fresh citrus is sold. By wearing a mandarin orange net, the color of the juice was enhanced and the taste was emphasized. The net also functions as a cushioning material. The label sticker is designed with the image of citrus fruits grown in abundant nature, and has a nostalgic atmosphere and high quality carefully made.