We all very well know that ice cream is more than something sweet to eat after a meal. Instead, ice cream is a nostalgic solace, and OOP is a Qatar-based ice cream shop delivering this association through the packaging alone, designed aptly by Futura. The melting logo and playful color combinations make this brand feel more like an escape than a once-in-a-while treat. When branding is so good, it can bring you back to simpler times; you know you’ve done something right.
“What does ice cream mean to people?â Is the first question we had when we started working on this project. âDessert,â said someone quickly… âWrong!â Replied a voice from the other side of the room. âItâs comfort. Itâs a reward… itâs childhood.â And this is where this branding story begins.
