New York Cake Pops Are As Sweet As The Come
by Chloe Gordon on 09/21/2021 | 2 Minute Read
We are lucky to live in a world where cake pops exist. Perfectly bite-sized desserts with the undertones of luxury? Um, yes, count me in. Anagrama recently designed the packaging for New York Cake Pops that perfectly reflects the luxurious side of the brand while still respecting the product's delicateness and presentation. The brand's icon is inspired by the Statue of Liberty, perfect for a New York-based brand and more critical for instant brand recognition. Utilizing soft colors plays into the softness of the sweet treat, yet still contrasting with brighter colors communicates a sense of celebration and friendliness.
Represent the uniqueness in taste and design of cake pops through brand design and packaging creating a seamless experience from the time you order to the point of receiving your package. The brand should be relevant in enhancing events and becoming a great gifting option.
For the logo we designed a lockup that integrates the elegant, modern and fun brand essence. We were inspired by the Statue of Liberty, one of the most iconic symbols of the city of New York, to create the brand’s icon. We also designed icons complementing the brand’s behavior when added to the packaging design. For the color palette we chose colors that reminded us of celebrations, conveying warmth and excitement while easily adapting to any type of environment.
We designed the brand’s packaging to facilitate transportation while considering the product’s delicacy. The packaging can also be used as a gift box or as a shelf display allowing you to mount the cake pops in a good looking presentation format.