Pearlfisher Brings The Seychelles Forward In Takamaka Rum Refresh
by Rudy Sanchez on 08/03/2021 | 2 Minute Read
Located 1,500 miles away from the East African coastline, the island nation of Seychelles is a far-flung balmy beach paradise surrounded by blue water for as far as one can see. The remote tropical paradise is now a popular holiday destination, with a harmonious blend of African, Indian, and European culture that contributes to the special uniqueness of Seychelles.
The vibrant colors and culture of the island come to the fore in the Pearlfisher-led brand refresh of rum brand Takamaka. Using the nation’s flag as inspiration, each bottle incorporates the red, blue, yellow, green, and white colors, while the labels feature bespoke illustrations of the lush and vibrant landscape by local artists along with stories from the founders' grandfather.
Pearlfisher's creative team also used the Brothers font, a tribute to the Seychellois brothers Richard and Bernard D'Offay, cofounders of Takamaka. Though a fitting name, critically, Brothers’ pointed ends and sharp edges reinforce the tropical theme and warm spirit of the Takamaka visual identity.
“It was really important to capture both the unique spirit of Seychelles and the founding brothers' warm personalities. Particular details we've included in the design include recipes for the product and choosing the font 'Brothers' as a subtle nod to the founding brothers, all adding layers of uniquely discoverable elements into a modern bottle design to attract consumers and bartenders alike to the warmth and specialness of Takamaka,” said Jess Phillips, Pearlfisher design director, via press release.
Takamaka’s new visual identity uses the distinct culture and environment of Seychelles, showcasing its pristine paradise and warm tropical bliss while also inviting consumers into a world of discovery.