In many states and cities, my home base of Alabama included, marijuana still has highly negative connotations. POTHEADS is a concept packaging project created by Tommy Truong with the goal of destigmatizing cannabis use. Because “pothead” is slang for a person who smokes marijuana, the graphics are seen throughout the concept are a visual play on words. The illustrations are intricately designed, and the thoughtful window allows the consumer to see what’s beyond the stigmatization. Tommy’s packaging reclaims the term “pothead” in a clever and artfully curated product.
Cannabis usage remains taboo in many places; however, a growing legal market has emerged as cannabis becomes progressively more popular. In response to lingering stigma, POTHEADS aims to offset the negative connotations associated with cannabis consumption by employing a distinct flavour of referential humour. Taking cues from modern drinking culture, POTHEADS urges potential consumers not to take cannabis too seriously, and just enjoy it.
