I could eat sushi every single day, and honestly, I do eat it at least once a week. I can’t stop myself. It’s refreshing and simplistic, which is exactly how I feel about the brand identity and packaging that Ark Visual has crafted for Jiro Sushi. The sans serif font of the logo is bold, impactful, and makes a statement on the packaging. The simplicity of the black and white design truly allows space for the sushi’s artfulness to shine through. Because let’s be honest, sushi is an art form.
Ark Visual design studio unveils the brand identity for Tel Avivâs Jiro Sushi, a new sub-brand of Japanika, Israelâs first and largest Asian cuisine chain with more than 40 branches throughout the country. Housed in the iconic food kiosk at the corner of Allenby Street and Rothschild Boulevard, Jiro Sushi is a fast-casual concept, offering on-the-go sushi for lunch, dinner and late-night bites. Japanika hopes to tap into the millennial and Gen-Z consumer, seeking an elevated experience from its existing offerings. Ark Visual took cues from the urban landscape of Tel Aviv to craft a simplistic, yet powerful visual language through shape, neon lighting and minimal tones to allow the food to act as color. The studioâs design for Jiro Sushi brings the hotspot to life in its central location at the heart of the city’s business and nightlife district.
