UNsanitary Pads Packs A Powerful Social Message
by Shawn Binder on 03/05/2020 | 2 Minute Read
Although this product is not real in the sense that it's a branded product being sold in stores for profit, the reality of the situation is that these are items used every day by women across the world.
UNsanitary is a faux sanitary pad brand. Launched by social enterprise Hey Girls UK, the campaign was designed to raise awareness about rising levels of period poverty in the UK.
Hey Girls & adam&eveDDB created the new range of sanitary pads using the unsanitary items girls are forced to use in place of real period products: socks, paper towel roll and newspaper.
The new brand 'launched' in Asda on the 15th Feb, accompanied by a fully integrated print, film, social & DOOH campaign shot by photographer Em Cole.
AdamandeveDDB created every element of the UNsanitary brand as if it was completely real. The packaging was given a luxury, modern feel intended to contrast with the unsanitary items inside. It also helped the products stand out on shelf next to the busy, bright designs of other period brands.
The logo and typography took inspiration from the shape of a sanitary pad, and the box linings were based on patterns of 'Cocci' bacteria - a potential side effect of using unhygienic pad replacements.
- Client: Hey Girls UK
- Design agency: King Henry
- Head of design: Alex Fairman
- Designer: Mitch Gibbons
- Photography Agency: Twenty Twenty
- Photographer & Director: Em Cole
- Advertising agency: adamandeveDDB
- Executive creative directors: Ant Nelson & Mike Sutherland
- Creative Team: Zoe Nash & Sali Horsey
- Business director: Charlotte Cook
- Account director: Kathryn Gooding
- Account manager: Jemima St Aubyn
- Head of strategy: Milla McPhee
- Post production agency: Cain & Abel
- Head of production: Brett Kelsey
- Post producer: Nicola Shanks
- Editors: Betty Lishmund, Ben Infantino & James Ireland
- Animators: Ed Christie Hashir Khan & Jamie Wathen
- Head of motion graphics: Tom Lockwood