Although this product is not real in the sense that it’s a branded product being sold in stores for profit, the reality of the situation is that these are items used every day by women across the world.
UNsanitary is a faux sanitary pad brand. Launched by social enterprise Hey Girls UK, the campaign was designed to raise awareness about rising levels of period poverty in the UK.
Hey Girls & adam&eveDDB created the new range of sanitary pads using the unsanitary items girls are forced to use in place of real period products: socks, paper towel roll and newspaper.
