This ain’t your mom’s Shea Butter! Passion & Beyond Butterful Shea leans into a 1920’s barber aesthetic for their packaging. Utilizing a unique, green cube shape for the container, the hexagon label utilizes sections to convey information to the consumer. The label itself utilizes three typefaces, and while each convey different information to the consumer, they work together to create an old fashioned feel.

The Butterful Shea design might look to the past, but it’s unique bottle design proves that this is a brand that has a future.

Butterful Shea is a collaboration project of Passion & Beyond and Nick Misani, a NY based graphic designer.