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Major Studio Partners with Piecework to Build a New Brand of Puzzles Perfect for Quarantine

by Bill McCool on 11/16/2020 | 2 Minute Read

Major Studio partnered with Piecework to build a new brand of puzzles that have made jigsaw love a part of the cultural conversation once more. That is, of course, if putting together a 1000-piece puzzle of a 19th-century street complete with horseys-and-buggys with your grandma was ever part of the cultural conversation to begin with?

Anyway, stop judging us.


Jigsaw puzzles have long had “fuddy-duddy” connotations. Major Studio partnered with Piecework to build a new brand — from conception to go-to-market strategy to creative touchpoints — that has made puzzles a part of the cultural conversation once more.

After identifying a positioning and brand strategy to set the business apart, we developed a digital marketing strategy — and the appropriate creative assets — to engage and connect online. Piecework found immediate success upon launch, receiving press mentions from notable publications like Bon Appétit and New York Magazine.

With Major’s support, the brand has seen incredible organic growth of its online community and is currently expanding its product line.

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