Major Studio partnered with Piecework to build a new brand of puzzles that have made jigsaw love a part of the cultural conversation once more. That is, of course, if putting together a 1000-piece puzzle of a 19th-century street complete with horseys-and-buggys with your grandma was ever part of the cultural conversation to begin with?
Anyway, stop judging us.
Jigsaw puzzles have long had âfuddy-duddyâ connotations. Major Studio partnered with Piecework to build a new brand â from conception to go-to-market strategy to creative touchpoints â that has made puzzles a part of the cultural conversation once more.