Major Studio partnered with Piecework to build a new brand of puzzles that have made jigsaw love a part of the cultural conversation once more. That is, of course, if putting together a 1000-piece puzzle of a 19th-century street complete with horseys-and-buggys with your grandma was ever part of the cultural conversation to begin with?

Anyway, stop judging us.

Jigsaw puzzles have long had “fuddy-duddy” connotations. Major Studio partnered with Piecework to build a new brand — from conception to go-to-market strategy to creative touchpoints — that has made puzzles a part of the cultural conversation once more.