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Swauk Creek Farm Is A Chic Cat Food Concept

by Shawn Binder on 09/25/2019 | 2 Minute Read

This concept cat food brand designed by designer Joey Bae is giving us cat scratch fever. The playful font and illustration of two cats elongated to create one large kitty circle is exactly the type of camp we’re here for. Coming in a cardboard box that slides side-to-side to open up versus opening from the top. 

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This project was done during Robynne Raye's packaging class in the Design Program at Seattle Central Creative Academy, and Bae’s job was to create a packaging design for an imaginary cat food company.

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For this project, Bae wanted to create a design based on cats' traits. There were several he could think of, like cuteness, furriness, and independence. But what stood out to him the most were cats' flexibility and being able to stretch their bodies. And this also reminded him of old cat memes, where cats stretch into the sky because they are really long (search "long cat memes" on Google if you have the chance).

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For the 12.7 oz can, Bae designed the cat's body to go around the whole can. His intention was not only to depict the long cat, but also make people turn the can around to see the whole design. I created design for three flavors, and each design has a different kind of cat. For small cans, Bae created flat and long cats, but still made it go around the can the same way he did for bigger cans.

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Bae also created a combo box that contains two different flavors. For this combo box, he tried to make the design interactive. Whenever someone tries to slide open the box, a consumer will see two cats on both sides of the box getting longer and longer.

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Bae's whole intention on this project was for people to have fun when they first see the packaging. Bae has seen a lot of cool packaging designs, but for people who have not majored in design or do not have any interest in design, they may not pay attention to the design of the packaging. They probably think the packaging looks cool for a few seconds, and forget about it. That is why he wanted people to actually pay attention to the design and have fun with it.

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