Launched this past January, New-York based Cleancult began when Ryan Lupberger and Zachary Bedrosian received a grant from the National Science Foundation to help fund the research and development stages for their all-natural and organic household cleaners. They launched a Kickstarter back in 2016 to finalize the production and designs of their first product, laundry pods.

Two years later after receiving lots of love for their detergent, they returned to the crowdfunding scene with an Indiegogo campaign to launch their first full collection of plant-based products made with the help of scientists in Puerto Rico. Together, they produced 100% non-toxic products made from all natural, plant-based ingredients like aloe vera that is great for taking on grease, olive and jojoba oils that help fight stains and coconut oil, the miracle worker that’s known to fix it all.

All of this originated from the simple fact that most “green” cleaners they came across in college were still bottled in plastic and included weird, synthetic chemicals. Instead of settling for what was out there, they opted to do something about it.