Born & Bred Designed Packaging For Drift's Cannabis Mints Is Elegantly Nautical

For Drift's new line of cannabis mints, Born & Bred created packaging that's as subtle and sophisticated as the brand's new lose-dose edibles. Rather than going with something sterile and clinical, or stoner and puerile, the design is elegant with intricate, nautical-themed illustrations and cool, ocean-inspired colors.

"After making a name for themselves in the baked goods cannabis edibles category, the owners behind Drift wanted to make a splash with a new innovative product. Born & Bred worked in tandem with Drift to create cannabis-infused mints. We believed it’s subtle, easy-to-dose consumption would help push cannabis past stoner and medicinal proposes to recreational. Mind you, this was a new concept in 2016 at the turning point for legalization.

We needed to create a brand that also pushed cannabis past stigmas. It needed to distance itself from everything in the industry that was either juvenile or overtly buttoned-up."