If you’ve spent more than four consecutive minutes on TikTok, you’ve seen a beautiful girl with perfect lighting remove the lid from a box and gasp. 

Inside are products she will probably never use, a card explaining the products she’ll likely never read, and, on occasion, something over-the-top and unnecessary, like an iPad. Perhaps you’ll even find boxes shaped like strawberries and kinetic sand designed to resemble ice cream. Regardless, it’s the sort of overconsumption and hyper-overpackaging that makes the comment section do some collective performative moaning before everyone goes back to scrolling for more.