As glorious as beer is, producing it can be wasteful and hurt the planet. You have to grow and transport the grain, then you consume a good deal of power and water in the process, while the packaging itself can go to waste and never find its way into a recycling bin.
The UK-based Good Things Brewing Co. set out to create the world’s most sustainable brewery, and they tasked design studio Horse with creating a brand identity and packaging that honors the brand’s products while conveying a sense of peace and a love of the environment central to the beer’s core.
