The Dieline Awards 2018 - Spirits: Lonewolf Spirits

Lone Wolf is the new spirits arm of maverick brewers BrewDog, seeking to challenge the conventions of the so-called craft spirits category with genuine hands-on production.

Designed to reflect product purity by emphasising the spirit over the brand, the bespoke embossed bottle features a removable typed label affixed with a special silicon band for an ultra-minimal feel. The brand name and distilled wolf’s head identity position the brand as an outsider in the spirits world, an attitude reflected across the stripped-back packaging, which ignores all category conventions by putting vodka, gin and whisky in the same bottles and outer shippers.