Former advertising executive Monica Ruffo has launched Well Told Health, a line of organic certified, whole-food vegan supplements that contain absolutely no synthetics, fillers or isolates. For Ruffo, the company is the manifestation of both professional and personal experience.

Ruffo is a serial entrepreneur and a well-known leader in the Canadian advertising industry. Early in her career she assumed the position of Chief Strategy Officer at Cossette before founding the Montreal agency Amuse in 2008, which was acquired by IPG. Following that acquisition, Ruffo served as CEO of Lowe Roche, where she was able to put her long-standing passion for health and wellness to work on campaigns for the Heart and Stroke Foundation and the Canadian Cancer Society.

In 2015, however, a breast cancer diagnosis set Ruffo on a path of natural wellness that led to the creation of Well Told Health. Following her diagnosis, Ruffo sought out pure and natural, plant-based supplements, those free of synthetic ingredients, fillers and ingredients harvested from animals that would support her treatment and health. She found there were none. So she began researching the category extensively.