Vafo - Petit

by Jessica Sanchez on 01/02/2014 | 2 Minute Read

Editorial photograph

Vafo - Petit is a dog food, snack and supplement product. The design is inspired by "the world of fashion." The photography and typography is to aim the tag line "Small in size, big in mind" as the aim for the product is for small dogs. A wonderfully different type of design that you usually see in this line of product. Read more about this design from DePOT design after the jump!

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"Brand and packaging design development for a range of dog food, snacks and supplements. This product line is a unique concept aimed at small dogs. Together with the client we have built a new category, not only in Europe but in a global market. Therefore, it was necessary to create a strong, unmistakable and clearly understandable brand. 

The design is inspired by the world of fashion, fashion magazines and use their communication tools to reach specific target groups. Emphasis is put on functional benefits and primarily on emotions. The claims "SMALL IN SIZE, BIG IN MIND", dominant photographs of dogs and strong colour coding are other essential elements for a good visual function of the entire product line."

Project Title: VAFO - PETIT

Agency: DePOT Design, Czech Republic

Editorial photograph Editorial photograph Editorial photograph

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