Student Spotlight: BEEloved
by Jessica Sanchez on 03/13/2013 | 4 Minute Read
"BEEloved is a perfect brand name, synonim for luxury and quality. The name itself is sonorous, clear, memorable and striking.
Dennotes the product - honey & connotes association for love and caring for loved once&people who are important to you. At the same time, it should become an essential product that you will adore, and gladly, with joy you'll consume it. We strive to be an indispensable part of your life and most joyful moments with your loved once.Our initial idea was to create a luxury product, the product of the highest standards. Sophisticated, fresh and modern, should be differentiated from other brands in the category, through innovative design and successful branding."
"Our product is designed for special occasions, such as celebrating, birthdays and various types of events, but also for more intimate moments with loved one. BEEloved honey, as well as our customers, is refined, sophisticated and intelligent & flirt and interact with consumers in a smart and seductive manner.
A luxury product line is what the amrket is missing and lack of, and with our unique packaging in combination with antural, quality honey, presents a visual treat also.
BEEloved is the name of honey, intended for the new generation that enjoy the full experience of the products, where are equally important good packaging design, taste and quality. There are three types of honey, with superior taste, designed for modern men and women who live a healthy lifestyle, take care of themsselves and appreciate refreshing taste, and elegant and effective design.
Such an exclusive product in many ways different and stand out from other ordinary honey packaging on market.Simple, clean, yet effective packaging design has been achieved by refreacted form that draws its inspiration from nature. The structure resembles a piece of rock rolled away (detached piece of rock), raw gemstone, diamond and hexagon shape - the honeycomb.Form draws attention in the retail space, In addition to the primary purpose, BEEloved honey can be used as a decoration and part of the interior. Beside proven quality and functional use, this is a product with equally decorative purpose. Packaging design can and should have a purpose even when the product is consumed. However, it can communicate even as a standalone product design, an element that will enhance your living space.
BEEloved honey contains in itself a piece of honeycomb, in the form of a pyramid. Honeycomb in honey, because of its valuable composition of wax and honey, has a positive effect on bronchitis, and serves as a prevention for asthma, rheumatism, digestive, and more.
BEEloved honey itself is an aphrodisiac, especially when combined with nuts, seeds of carrots, bananas, figs, etc.Three types of honey that we produce are: Cranberry - has small amount of natural sugar and lowers blood glucose, cleans the kidneys and liver, and thus enhances the sexual needs of both women, and even more men; Buckwheat - contains a high percentage of iron; Star thistle - has protective and regenerating effect on the liver.
The logo is in accordance and harmony with the packaging and the name, and describes the product. Logo came out of stylized bee, and the lines and form resemble a diamond, something noble and gentlemanly. Logo is combined with modern western typography, with beautiful Archer. Using different thicknesses of characters we get dynamism and impressiveness of the visual identity. The type of use of typography in packaging appearance is unusual in the domestic market, which sets it apart and stand out from the competition."
Designed by Tamara Mihajlovic, Belgrade, Serbia