“In the Russian market true natural milk packaging comes with images of village, clean air, wooden fence, dense thickets of grass, a barn, linen on the rope and curtains blowing in the wind, but where is the cow?! “
“For Нюрка пришла!, a new line of natural products, Viewpoint brings the cow to the for front (well kind of) by using the image of a cow, Nyurka. Nyurka unexpectedly appears in different places: on milk package – peeking through the fence, on cream package – looking through the curtains, on sour cream – amongst linens hanging on a rope and on curdled, she appears among the green thickets of grass. For maximum visibility to the buyer as well as production ease, Viewpoint used single pantone color and white.”