Featured image for Harriet's Jolly Nice Ice Cream

Harriet's Jolly Nice Ice Cream

by Tiffanie Pfrang on 11/09/2012 | 1 Minute Read

Editorial photograph

Harriet Wilson has to be the Dream Client, one that comes with Ice Cream and the understanding that "without powerful packaging, she might not fulfill her ambition to become the world’s coolest ice cream brand." Check out Taxi Studio's work after the jump! 

 

 

 

"Situation: Harriet Wilson is a genius. Not only does she make what can only be described as the world’s most delicious ice cream, she also understood that without powerful packaging, she might not fulfill her ambition to become the world’s coolest ice cream brand.

Solution: We created the brand name and visual identity. Our copywriting guru came up with a wonderful set of stories to adorn the packaging and Harriet supplied us with plenty of her ice cream for inspiration… all of which was Jolly Nice."

Designed by Taxi Studio, UK

Editorial photograph

Editorial photograph

Editorial photograph