“The new Single Source lager is a single minded brand that heralds its own craftprocess. A uniquely New Zealand batch-brewed beer, it is unswervingly true to the land and the people from which it originates. Like theresulting flavour, the design needed to embody its real character, integrityand undeniable class.
The design approach was to place the product at the fore – the idea of ‘The journey of creation’ is the story of creating a beer that fits the brewer’s exacting ideals. The name Single Source is the process – handpicking, the beer’s traceable origin and craftspeople, the bottle as a protector, the signature line as the human imprint on the beer’s creation.”
