Slowly but surely, cannabis advocates have chipped away at laws prohibiting the sale and consumption of weed. As of this writing, there are only four US states where it remains completely illegal, but recreational and medicinal exist in some form throughout the rest of the country.

With the rise of legal markets—on a state level anyway—the need for professionally designed brands came. Packaging would need to comply with rules that vary from state to state, in addition to doing the usual packaging things like protecting the product and swaying consumers to buy with expertly crafted branding.