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Kuba&Friends’ Nobl Water Rebrand Cuts Through The Greenwashing BS

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Water is an essential component of life. However, our need for water has ironically led us to damage our water sources with the associated single-use plastic packaging needed to deliver hydration.

According to a United Nations University Institute for Water, Environment, and Health report, 600 billion plastic water bottles are produced annually. Nobl Water is a beverage brand that seeks to deliver water without contributing to plastic pollution. The UK-based brand produces 100% recyclable cartons of water made from 95% plant-based materials, using 100% renewable energy with electric-powered delivery trucks. The company sources all its water within 1,000 miles.

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