I find that a sleek contemporary take on Chinese Food Brand out side of Asia is a rarity. A handful of hip, contemporary chinese fusion places do pop up in Los Angeles every year, how ever, the immediate thought of a Chinese Restaurant in a western setting remains as the hole in the wall with little or no branding. Garbergs Project, Stockholm took the challenge of creating a complete brand and visual identity for Beijing 8, where the main task was to combine the ancient Chinese cuisine culture with young, Scandinavian values and style – also focusing on ecology and long term sustainability while reflecting ‘slow fast food’